Nike and Trek Break Up
After seven years, Nike and Trek will be parting ways. Trek and Nike will end their license deal at the end of the year. Looks like the two companies had marketing differences. Nike wanted to focus on high-end and Trek wants to do a full line of apparel and footwear. My guess is with Lance Armstrong retired they lost their main source of marketing for two companies as a joint. They have already benefited from each other with the help of Armstrong’s success and it’s time to move on. Lets see what Nike will bring to the cycling world for 2008.
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